The Ultimate Fighting Championship struck a uniform deal with sports apparel company Reebok back in 2014 that initiated in July of 2015. The six year athlete uniform deal has restricted UFC competitors from landing their own sponsors for inside the octagon. Ultimately, the deal has drawn some ire from mixed martial artists within the division. Now, it would appear that the UFC’s Reebok apparel may not be selling well.
Reebok’s New York headquarters recently began pulling UFC Reebok gear off of the shelves. When asked why, it was explained that much of the UFC’s Reebok merchandise was not meeting sales expectations. These comments were made public via popular this popular MMA Forum, before MMAImports made a call to confirm much of the same.