It appears ONE Championship bans its athletes from wearing Under Armour while competing.
At a recent ONE Championship event, fighters were sent a reminder telling them they are not allowed to wear Under Armour while competing at a ONE Championship event.
“REMINDER: UNDER ARMOUR gear and TUNE TALK are NOT permitted to be worn by Athletes or Cornermen (No Fight Shorts, walk out t-shirts, shoes, mouth piece or underwear are to be Under Armour).
Fighters are also not allowed to be sponsored by Tune Talk, a mobile phone provider in Asia.
Last year, ONE Championship announced a partnership with Under Armour but it appears that partnership didn’t last.
In May 2016, ONE Championship and Under Armour announced their partnership at a press event.
“We are excited to be supporting this rising sport in Southeast Asia, and especially so with a partnership with One… We hope that athletes like ONE fighters, who truly embody Under Armour’s values of never giving up to reach greatness and overcoming perceived limitations, will instill inspiration to young athletes internationally to achieve their goals,” Adrian Chai, CEO of Under Armour’s Southeast Asia distributor, said at a press event, according to Sherdog.
Now, it appears that deal didn’t end up working out and could be the reason ONE Championship doesn’t want its fighters wearing the popular clothing brand.