Clever McGregor Gives Away His Fame Building Media Strategy

UFC superstar Conor McGregor has been making headlines as of late for being involve in a fracas that left multiple individuals injured and “Notorious” facing criminal charges. Now an old interview of the fighter discussing his interest in being “Mr. Media” has surfaced to the internet.

Conor McGregor made his presence known inside the Barclays Center in Brooklyn, New York on Thursday, April 5. In retaliation for Khabib Nurmagomedov’s altercation with McGregor’s teammate Artem Lobov days earlier, “Notorious” escorted a large entourage backstage of the center and into a loading dock.

Within the loading dock, Khabib Nurmagomedov and a series of other red corner fighters for UFC 223 were inside a bus. McGregor and the large entourage allegedly attacked the bus, leaving Michael Chiesa and Ray Borg forced to pull out of their respective UFC 223 match ups due to injuries sustained in the fracas.

McGregor is now facing misdemeanor charges for assault and a felony charge for criminal mischief.

In an interview from back in 2013, “Notorious” was already revealing his love for media attention and discussing the role in which media plays in his career.

“I’m in this to make money and I know that the media is going to help me get money.” McGregor said. “So, I’ll be Mr. media all day. Just give me some food and a bit of sleep and coffee maybe, I’ll come in and we’ll do it.”

Check out McGregor’s full thoughts within the video below:

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