UFC megastar Conor McGregor recently released his own brand of Irish whiskey. Labeled “Proper 12,” UFC President Dana White has gone on to claim that the whiskey will one day make Conor McGregor a billionaire.
Since the whiskey’s release, critics have been smearing the product with scathing reviews.
Business Insider’s Alan Dawson issued a scathing report of his own.
“It smelled like ethanol and tasted only marginally better,” our fintech guru Oscar Williams-Grut said. “A small initial sip was deceptively okay, but subsequent snifters were like vanilla flavoring trying to cover up rubbing alcohol.”
Potstilled’s Matt Healy dished out some comments on the bottle itself.
“My immediate concern with this product is the glass … has an incredibly strange and slippy texture and ended up with a strange gloss finish to it, making the whole bottle look weird from afar. Rubbing your fingers across the front label reveals crackling and popping of air bubbles below the label that do not go away. The packaging feels cheap and sub-premium as a whole. Very strange for something trading on reputation rather than price.”
Bloomberg’s Brin-Jonathan Butler went on to offer a brutal review of his own.
“Further tasting notes from my informal panel included ;watered-down,’ ‘obviously artificially colored,’ and ‘notes of turpentine interlaced with the musk from a crowded, poorly-maintained Turkish bathhouse sauna.”
Still, Conor McGregor has taken to social media to claim that his Irish whiskey is breaking records on the market. Check out photos of “Notorious” celebrating the accomplishment within the social media post below. Make sure to swipe to see all of the pictures.
“The sales record and the buy record. Thank you to you, the fans @properwhiskey @ufc”