Helwani Blasts New UFC Owners — ‘You need to stop using Goldberg’s voice in your promos… Learn how to promote right!’

On The MMA Hour podcast, reporter Ariel Helwani has revealed his thoughts on the UFC marketing strategies. Apparently, the UFC 210 Cormier vs. Johnson 2 promos have him riled up.

“I just think that they just don’t know how to build up these fights. They’re using the same stock soundbites for every commercial. It’s all the yelling and screaming. They are even using Wonderboy’s voice in this promo. You’ve got Goldberg still in there. I mean, you’ve parted ways with the guy. I don’t think you should be using him anymore. We don’t need the same formulaic commercials.” Helwani said.

Once the UFC was acquired by WME-IMG, many of the UFC staff was let go. Among them, UFC commentating veteran Mike Goldberg revealed that UFC 207 would be his last show.