It would appear that the apparel giant Reebok has not being growing much in the last few years, perhaps at all.
Back in 2015, the UFC singed a uniform deal with Reebok. The deal compells all fighters to wear Reebok attire inside the octagon. Yet, it would appear that the deal has not boosted Reebok to an all time high.
The Wall Street Journal recently reported that CEO Kasper Rorsted admitted that the company has not grown in North America within the past three years.
Adidas purchased Reebok for over $3 billion in an attempt to shore up U.S. sales, but the company seems to have remained stagnant in recent years.
