Scott Coker Praises UFC’s Reebok Deal — ‘It’s Been Great For Bellator’

UFC boss Dana White.

There’s no question that the UFC’s outfitting policy has been a controversial one ever since it was first implemented. The fighters losing important sponsorship money has been a tough blow for many of them to deal with and it’s slowly started to become a deal breaker for many of them at the negotiating table.

Bellator CEO Scott Coker spoke to the media at the Bellator NYC press event about the positive effect the Reebok deal has had for their promotion.