When the Fertitta brothers stepped down from the UFC last year, selling the promotion to WME-IMG for over $4 billion, many fans and fighters were left shocked. The future of the promotion has been a topic of speculation for some time.
However, for UFC President Dana White, things are right where he wants them.
Dana White recently sat down for The Exchange, in which the president delved into his past and his dealings with the promotion. As transcribed by MMA Weekly, White explained that things are back on track. He believes the UFC is in a great place now.
“Now we’re back on track. Me and Ari Emanuel (one of the UFC’s new owners) could not be in a better place. I could not be a bigger believer in what we’re going to do over the next five years and what these guys bring to the table. I love the negativity again. I love the doubt. I love it. I feel like I’m back in the old days where everybody doubts, and that’s the (stuff) that motivates me
“If you look at what Lorenzo, Frank, and I accomplished when we had no production experience, no connections to Hollywood or L.A. Television isn’t what we did. We had never been in the pay-per-view business before, and you look at what we did. Now we’re with a guy who is the king of Hollywood, and doing deals like this is what he does. It’s just going to be so much bigger for the sport, obviously for the brand, and for the fighters,” added White.
