The Dana White Journey — From An In Debt UFC, To A $4 Billion Sale

The Ultimate Fighting Championship (UFC) president has been running the ship since 2001. While the mixed martial arts promotion is now a multi-billion dollar organization, that was not always the case. Still, Dana White has stayed through it thick and thin.

In the video below, the evolution of the UFC president from his first year as the organization’s president to the present can be seen. Last year, the company was sold to WME–IMG for over $4 billion.