On Thursday, the UFC announced a partnership with Mark Wahlberg’s supplement company.
The new deal will make Performance Inspired the “Official Sports Supplement” of the UFC.
“The UFC has the most comprehensive anti-doping program in sports, and we just opened a state-of-the-art performance institute at our new offices, so the health and performance of our athletes is essential to everything we do,” UFC President Dana White said in a press release. “That’s why we’re partnering with Mark (Wahlberg).
“The reason he’s been incredibly successful is because he does things the right way, so our fighters know his Performance Inspired products are top quality, natural ingredients, that are safe to use and will help them maximize their own performance.”
Wahlberg is also one of the 23 celebrity owners of the UFC. Wahlberg, along with other celebrities, were brought in as minority owners of the UFC when WME-IMG bought the MMA promotion last year.
“Inspiring people to be active and healthy is rewarding for me personally and the charity element of our business is an added benefit,” Wahlberg, Performance Inspired co-founder said.
“It’s one of the reasons we created Performance Inspired, as it’s all about giving back and helping athletes on any level maximize their true potential. UFC athletes need nutritional support and we’re glad we can fill this necessity.”
UFC announces a partnership with Mark Wahlberg-backed Performance Inspired to establish company as "Official Sports Supplement” of UFC: pic.twitter.com/MfVRMGnRah
— Luke Thomas (@lthomasnews) June 29, 2017