The “Endeavor” Era Begins As New UFC Owners Undergo Name Change

Mega conglomerate WME-IMG purchased the Ultimate Fighting Championship (UFC) just last year for over $4 billion. Now, it would appear that the entity is making some name changes.

WME-IMG will now be referred to as Endeavor. SBJ’s Liz Mullen recently took to Twitter to report the news:

“Breaking—WME-IMG has changed its name to Endeavor. Endeavor is a new holding company for all of WME-IMG’s assets.”

The purchase of the UFC by Endeavor has caused some radical changes throughout the mixed martial arts promotion. Many UFC employees were let go after the sale, including longtime commentating veteran Mike Goldberg, and longtime employees Chuck Liddell and Matt Hughes. Now it would appear that the talent agency is moving forward to a new chapter, with a new name.

The longest reigning era of the UFC’s modern times is the ZUFFA era, headed up by The Fertitta brothers and Dana White. It was ZUFFA who sold the company to WME-IMG, which triggered the WME-IMG era. Now just a brief chapter in UFC history, the WME-IMG era is no more.

We have now entered the Endeavor Era, let’s hope it’s the best yet.

The UFC most recently completed the highly anticipated event UFC 216 in Las Vegas, Nev. In the night’s main event, Tony Ferguson earned the lightweight interim title with a submission victory over Kevin Lee.