If you’re Bellator MMA, you’re happy that mixed martial art’s biggest star entered your cage on Friday, regardless of the circumstances. And if you’re Bellator, you’re taking that footage and using it for all it’s worth.
Friday in Dublin UFC lightweight champion Conor McGregor put on a show for the Bellator audience. Jumping the cage, pushing a referee, and slapping another official, Bellator camera’s caught the entire fiasco on tape.
Being the smart marketers they are, they decided to not shy away from the incident, and instead use it to push their Spike T.V. broadcast of the event with a brand new Bellator commercial featuring Conor McGregor.
Can you blame them?
Watch it above!