UFC megastar Conor McGregor is preparing to fight Khabib Nurmagomedov for the UFC lightweight title at UFC 229 on Saturday. That being said, the Ireland native is also out promoting his new “Proper 12” Irish whiskey.
Speaking to TMZ Sports, UFC President Dana White has now come forward to reveal that he believes Conor McGregor’s new whiskey could earn the former two-division champion upwards of $1 billion.
“The last thing he needs to worry about is his check. The whiskey thing is probably going to make this kid a billion dollars. They can’t keep his Proper 12 whiskey, they can’t keep it off the shelves. It’s flying off the shelves. All the casinos around here are not only serving it, selling it. He’s killing it and good for him.”