Women’s strawweight veteran Felice Herrig believes the state of women’s MMA has changed over the past few years. She believes sex plays less of a role when it comes to female fighters getting noticed.

“Women in any kind of sport aren’t really going to get the same recognition or respect as a man as is,” Herrig said on The Luke Thomas Show. “So you have to give people a reason to watch, so to speak. But I don’t look at it as selling sex because if you look at it now, it is very girl power. Now there are all these plus-sized models, showing up and doing ads in their bra and underwear, like big is beautiful. I think we’re actually in an age and era where it is not necessarily selling sex, it’s like selling girl power, being a woman, being a strong confident woman, being comfortable in your own skin, and being happy with who you are, and embracing it, and not being afraid to show the world.”

Herrig will fight in the co-main event of Saturday’s UFC Fight Night event in Houston, Texas. Herrig is fighting undefeated prospect Alexa Grasso.

This year’s SuperBowl weekend UFC event will be headlined by a featherweight fight between “The Korean Zombie” Chan Sung Jung and Dennis Bermudez.