Though he’s far removed from his duties at the FOX desk, UFC insider Ariel Helwani keeps busy these days on the podcast circuit.
In his latest interview he reveals why he believes the UFC decided to finally get back in the GSP business after a very lengthy contract dispute kept him coming back from retirement for over a year.
Ariel says it’s because the UFC lost Ronda after Ronda lost her second straight fight and the company’s need for star power is an all-time high.
Check it out:
