Dana White: ‘I’m not in this for the money’

The landscape of the Ultimate Fighting Championship changed forever after the company was sold from ZUFFA to WME-IMG in the summer of 2016 for 4.2 billion dollars, one of the largest transactions in sports history to date.

Fans were wondering who would be left in charge after the transaction and even though he made out like a bandit, UFC President Dana White is still in the forefront, handling business day in and day out. White has made it to mose pay-per-views and live events since the deal went down, and it quickly became obvious that White was not going anywhere.

White recalled a time that skateboarding star Rob Dyrdek called him and asked how he continued to get up and run the race despite already winning it. White has said it before, and he said it again. He has an undying love for the sport and cannot wait to see it grow into what he’s envisioned it to be. He said [via. MMA Junkie]

“Rob Dyrdek called me after the sale, and he said, ‘I’ve got to ask you a question – how do you get up every day and run the race when you’ve already won the race? I want to know how you strap your (expletive) shoes on and go to work every day,’” White recalled. “I said, ‘Because I was never in it for the money.’ I don’t even think about the money. I’m not like, woo-hoo. It’s a weird thing. It’s not what I’m in it for.”

Do you believe Dana?