Even though the partnership between Bellator MMA and NASCAR seemed to be a match made in heaven, the deal has not been made official yet.
Bellator revealed earlier this week that they had signed a deal with NASCAR to help promote the upcoming Monster Energy NASCAR Cup Series by putting on four separate fights at four races. NASCAR officials have revealed, however, that the partnership does not exist.
“NASCAR does not have a partnership with Bellator,” NASCAR representatives informed USA Today (via. MMA Junkie) this week.
Coker dove into the partnership that he believed was official by saying, “I’m excited to announce Bellator’s partnership with the Monster Energy NASCAR Cup Series. Monster Energy has been a great partner of ours over the years, and we’re excited about the opportunity to integrate our brand into another great sports property within the Monster Energy family. I want to thank Cody Dresser and Hans Molenkamp from Monster Energy for helping put this great partnership together, and I’m looking forward to introducing Bellator to a whole new fanbase.”
