UFC star Nate Diaz is now the face of a winery.
Lodi Vintners, a winery based out of California, has made Diaz the official spokesperson for their wine.
The winery has put up a billboard in California with the UFC fighter’s face front and center.
Diaz posted a photo of the billboard on his Instagram account on Thursday. The billboard features Diaz holding two bottles of wine.
On Wednesday, Diaz did an interview with Ariel Helwani on a special edition of The MMA Hour. During the interview, Diaz said he didn’t need to fight because he had other business ventures. Who would have known those business ventures would include being a spokesperson for a winery and appearing on billboards?
Diaz stock has quickly risen after being a part of two of the highest grossing UFC pay-per-view events of all time. In 2016, both of Diaz’s fights with UFC Lightweight Champion Conor McGregor set records for the number of pay-per-views sold.
