Rory MacDonald’s new concurrency sponsorship appears to be aiding the company, as DASH values soared on the day of the Bellator warriors recent title fight.
The mixed martial arts promotion Bellator MMA put on yet another exciting night of fights over the weekend. Bellator 192 went down inside The Forum in Inglewood, Calif on Saturday night, Jan. 20.
Co-headlining the event, Bellator welterweight champion Douglas Lima went toe-to-toe with former UFC title challenger Rory MacDonald for division dominance. The two mixed martial arts warriors went the distance, with MacDonald ultimately earning a decision victory for the belt.
However, it would appear that a title earning victory is not all that MacDonald earned that night.
Leading up to the highly anticipated title fight, MacDonald locked down a sponsorship deal with cryptocurrency provider DASH. The sponsorship deal reportedly earned MacDonald 330 DASH for advertising the currency in his title fight.
Speaking on the latest edition of The MMA Hour, Rory MacDonald has now come forward to claim that the cryptocurrency experienced a spike during his title fight event.
On Jan. 20, the day of Bellator 192, DASH reached a high value of $959.04, making a nearly $100 market jump from Jan. 19’s high of $875.41. It would appear that MacDonald’s new relationship with the company may have provided a Rory MacDonald bump to the day’s numbers.