Boxing’s top middleweight just landed a massive contract.
Unified middleweight champion Canelo Alvaerz has signed a five-year, 11-fight deal contract with online streaming service DAZN. The Los Angeles Times has since come forward to report that the contract is worth a staggering $365 million.
The contract is now the largest athlete contract within the history of sports. Of course, DAZN doesn not provide pay-per-view events. Rather, ESPN reported that Canelo Alvarez “ can still earn even more money beyond his guarantee based on specific subscription benchmarks that DAZN can reach during the course of the deal.”
In a recent statement, executive chairman of DAZN’s parent company Perform Group, John Skipper offered the following message concerning the deal.
“Today represents a major shift in over-the-top sports content. Until now, fans haven’t received the value from sports subscription platforms that they deserve – not even close. Today’s consumers need more than that, and DAZN is here to completely change that. To be perfectly clear, there is a new standard for premium, top of the funnel sports content.
“This gives us an opportunity to demonstrate our world class streaming platform to US sports fans. We expect to announce additional high quality content across a wide variety of popular sports to the US service in upcoming months and years as we lead the way in transforming global sports viewing to affordable and flexible over the top.”
