It would appear that the world of boxing has overwhelmed the world's most famous mixed martial arts promotion in 2017 pay-per-view purchases with just one pugilist. Multi-time world champion boxer Canelo Alvarez has earned a staggering number of pay-per-view purchases in 2017. The boxing phenom put on a dominant display over Julio Cesar Chavez Jr. earlier this year. Most recently, Alvarez faced off in a highly anticipated bout against Gennady "GGG" Golovkin. Of course, the fight ended in a highly controversial draw. While most pay-per-view buy rates are not disclosed to the public, industry insiders have come forward with information on this year's PPV sales. The Ultimate Fighting Championship (UFC) has accrued a total 2.41 million PPV buys with nine total events in 2017. Canelo Alvarez, however, has accrued a total 2.5 million purchases with just his two fights, being against Chavez Jr. and "GGG."