Former UFC flyweight champion Demetrious Johnson was recently traded to ONE Championship in what has become the largest contract signing in the promotion’s history. That being said, “Mighty Mouse” will be more than a fighter for the organization.
On Wednesday, ONE Championship announced a partnership with Dentsu Inc. in order to launch ONE eSports.
“It is with great excitement that I announce ONE eSports, Asia’s largest global eSports Championship Series. We see a natural crossover between martial arts and gaming fans in Asia and an opportunity to bring them together under Asia’s home of millennial live sports.
“ONE Championship is committed to bringing its same brand of large-scale event production and live broadcast capabilities, unique world-class content production, global media distribution, storytelling expertise, and marketing experience to ONE eSports. Our mission is to celebrate Asia’s eSports heroes on the global stage. The establishment of ONE eSports transforms ONE Championship into Asia’s largest producer of millennial sports content.”
Upwards of $50 million is set to be invested into the eSports scene by ONE Championship. Now the Chief Brand Ambassador of the eSports division, Demetrious Johnson is expected to spearhead much of the move.